Seasonal & Tiered Pricing for Surf Lessons
Charge what the market will pay. Automatically.
Flat pricing leaves money on the table in high season and loses bookings in low season. SurfSlot supports automatic seasonal pricing — peak, shoulder, and off-season rates that switch based on the booking date — combined with tiered group pricing for maximum revenue per customer.
Highlights
- Define seasonal periods with custom names and dates
- Different pricing per product per season
- Automatic price switching based on booking date
- Tiered group pricing (1 person, 2-4, 5+)
- Seasonal product availability (show/hide products by season)
- Package pricing follows seasonal rates automatically
How to Set It Up
1. Define your seasons (e.g., Peak: Jul-Aug, Shoulder: May-Jun/Sep-Oct, Off-season: Nov-Apr) 2. Set pricing per product per season 3. SurfSlot automatically shows the correct price when a customer selects their date 4. No manual price updates needed between seasons
Group Tiers + Seasons
Combine both for maximum optimisation: | | Peak | Shoulder | Off-Season | |---|------|----------|------------| | 1 person | €65 | €55 | €40 | | 2-4 people | €58pp | €48pp | €35pp | | 5+ people | €52pp | €42pp | €30pp | Solo bookings in peak pay premium. Large groups in off-season get the best deal. Every price point is optimised.
Off-season discounting done wrong costs you next summer
The instinct in a quiet month is to cut the headline price. The problem is that a public €30 lesson in October teaches the market — including the guest who will come back in August — what your lesson is worth. The safer pattern is to protect the headline rate and move volume with things that expire: a shoulder-season package, a midweek slot, a two-for-one on a specific quiet morning. You fill the calendar without repricing your peak.
Peak season is a capacity problem, not a pricing one
If you are turning customers away in August, your constraint is instructors and boards, not demand — and a modest peak uplift is simply pricing the scarcity you already have. Seasonal rates that switch automatically on the booking date mean you never arrive at July still charging April prices because nobody remembered to change the products.
Group tiers change who books
Per-person pricing that falls with group size does more than discount: it changes the shape of the booking. A family of four presented with a per-person rate that drops at three or more tends to book all four rather than two, and a hostel group organises itself. The same slot, the same instructor, considerably more revenue per session.
Frequently asked
Can I set different availability by season?
Yes. Products can be shown/hidden by season. Example: "5-Day Surf Camp" only available in summer; "Weekend Intro" available year-round.
Do packages follow seasonal pricing?
Yes. A 3-lesson package in peak season uses peak pricing. In off-season, it uses off-season pricing. Discounts apply on top.
Should we discount in the off-season or hold our price?
Generally hold the headline price and discount through packages, midweek slots or limited offers. A permanent public price cut is very hard to walk back when demand returns.
How much can we raise peak prices without losing bookings?
If you are regularly full and turning people away, you have room. The signal to watch is not complaints but conversion — if your booking page traffic still converts at the higher rate, the market accepted it.
Do customers see different prices for the same lesson?
They see the price for the date they choose, which is how every seasonal business works. Being upfront about season dates on your pricing page prevents the awkward question.